Many digital-facing services and products are constantly attempting to find ways to better attract, retain and engage with customers. One common trend that a number of different digital industries are adopting is offering an increasing level of personalization.

Occasionally there are digital trends that supersede specific industries, and personalization is exactly such a trend. Many digital services, across multiple industries, have invested in providing every customer a more tailored and unique experience. This can include having different products, recommendations and even layouts for different customers. The increasing personalization that many digital services are offering is one of the most commonly used trends in digital customer-facing design. It is intended to provide every customer with an experience that is more convenient, engaging and relevant to their interests.

While increased personalization is not relevant in absolutely every digital industry, it has had a big influence on many of them. Streaming platforms, modern online casino platforms like Jackpot City and e-commerce are some heavily influenced services that come to mind. But even sectors that are not heavily influenced often still include some elements of personalization.

Let’s take a closer look at what exactly personalization is, why it is so popular, and some of the industries that are embracing this trend the most.

What Exactly Is Personalization?

To put it simply, personalization is when a service is tailored more towards specific users. This means that rather than every user having the same experience, each user has an experience that feels more unique, more personal to them. This is done by using powerful artificial intelligence, machine learning and data analytics tools to generate customer profiles and match them with relevant services. The type of information that is relevant and useful for personalization varies depending on industry, but can include:

• Browsing history.

• Purchase history.

• Where the customer is located.

• What sort of searches have been conducted in the past.

• User-selected categories.

• Devices the user uses.

• How long the user has engaged with certain features.

For example, an online casino platform like Jackpot City might track the amount of time players spend on different game types, recommending similar games to ones that users have previously spent a lot of time on.

Why Is Personalization Trending So Heavily?

Personalization is trending across multiple industries and gaining popularity because it is seen as beneficial for both sides. Businesses benefit from more engaged users who feel more loyal and are more satisfied, while customers get a better level of service and can more easily find the sorts of things they are interested in. Customers save time, and businesses are provided with customers who are more likely to come back.

Personalization is also getting better. As the technologies behind it improve, such as AI and cloud-tech, personalization is not just getting better, but it is also becoming easier for businesses to apply it. While it might previously have been the preserve of successful modern casino platforms like Jackpot City and big streaming services, now, even small digital businesses can afford to provide some measure of personalization for their customers.

Personalization In Streaming Services

If you think you haven’t encountered much personalization, but you have a subscription to a streaming service, then you are most certainly wrong. Streaming services are some of the biggest businesses that have embraced personalization, even bigger than online casino platforms like Jackpot City, and they were using it earlier than many other industries.

Every user of a streaming service is presented with a unique homepage, with different recommendations based on the previous viewing habits of the user. Almost every piece of information that a streaming service presents is tailored based on what it thinks the user is most likely to engage with.

The idea is that users will be more easily able to discover new content, similar to the old, that they will enjoy, as well as being quickly able to get back to the things that they have previously enjoyed.

Tailored Experiences When Playing Online

One of the other big early embracers of personalization is the online casino industry. Players at modern online casino platforms like Jackpot City will not only receive customized homepages that are designed to better align with their interests, but they are also likely to get unique promotional material and notifications.

It used to be that an online casino would have blanket promotions available, which was great when they were relevant for players by happy accident. But modern online casino platforms like Jackpot City are now tailoring promotions based on previous user activity, ensuring that they will always be relevant.

Modern online casino platforms like Jackpot City also use similar algorithmic recommendations as streaming services. If a player spends lots of time playing slot games by a certain developer or with a certain theme, they will be notified on their home page of other games that are similar.